Snap India has just welcomed Saket Jha Saurabh as its new director of content and partnerships. Before joining Snap, Saurabh held key positions at Meta Platforms and Facebook, where he led media partnerships and entertainment ventures.
In his new role, Saurabh aims to fuel growth and foster community expansion in India, Snap’s largest market globally. This move comes at a time when content studios and streaming services are teaming up with short-video platforms to engage with India’s tech-savvy audience effectively.
Saket Jha Saurabh: A Diverse Leader in Business Growth
Saket Jha Saurabh brings a wealth of experience in business growth and team leadership to the table. He’s successfully navigated the landscapes of Big Tech, digital startups, and major media companies in India.
In his role as the Partnerships leader for Snapchat in India, Saket oversees a massive user base of over 200 million monthly users, making India Snap’s largest market worldwide. Before joining Snapchat, Saket advised start-ups in the creator economy space, showcasing his strategic acumen.
Previously, at Meta Platforms (formerly Facebook), Saket played a pivotal role in fostering partnerships across entertainment, news, sports, and music. He’s also been at the helm of #fame, a groundbreaking digital venture recognized among India’s top emerging startups.
Saket’s journey in the media industry includes setting up digital consumer business for Bloomberg and orchestrating equity joint ventures and brand licensing deals at Network18. His expertise spans business planning, corporate marketing, and new business development, with notable experiences handling brands like CNBC, ‘Aaj Tak’, and Coca-Cola.
With his diverse skill set and extensive track record, Saket Jha Saurabh continues to make waves in the realm of business growth and innovation.
Snapchat Inc:
| Aspect | Description |
| Company Name | Snapchat Inc. |
| Founders | Evan Spiegel, Bobby Murphy, and Reggie Brown |
| Founded | September 2011 |
| Headquarters | Santa Monica, California, United States |
| Initial Release | July 2011 (under the name “Picaboo”) |
| Rebranded as | Snapchat in September 2011 |
| Public Release | September 2011 (iOS), October 2012 (Android) |
| Notable Features | – Disappearing messages (Snaps) |
| – Stories (24-hour temporary content) | |
| – Filters and Lenses (augmented reality effects) | |
| – Discover (curated content from publishers, creators, and brands) | |
| Funding Rounds | Multiple funding rounds, including Series A, B, C, and D, with notable investors like Lightspeed Venture Partners |
| IPO | March 2017, under the parent company Snap Inc. (NYSE: SNAP) |
| Leadership Changes | – Evan Spiegel as CEO – Bobby Murphy as CTO |
| – Notable executives include Jeremi Gorman (Chief Business Officer) and Michael Lynton (Chairman of the Board) | |
| Notable Acquisitions | – Bitstrips (creator of Bitmoji) – Zenly (location-sharing app) – Placed (location analytics) |
| – Vurb (mobile search app) – Snap Inc. has also made several smaller acquisitions to enhance its platform and services |
Snapchat has evolved from a simple messaging app to a comprehensive multimedia platform, continually innovating and expanding its offerings to cater to its diverse user base.
You can refer these two link learn about Meta and Snap.